House of Cans x The Other Art Fair
House of Cans recently got together with The Other Art Fair (no, not that one, the Other one…) to collaborate on our first Augmented Reality can.
The occasion was the fair’s wildly successful 4-day residency at Handyside Canopy, King’s Cross, from 4-7th July, and artists Olly Fathers (@ollyfathers) and James Rogers (@jamesrogers_artist) were the geniuses responsible for making the art jump from under the hovering camera lens.
House of Cans were also fortunate enough to host artist’s drinks on the Saturday night. Which was a blast
“Boom Drops” cans are cold in the fridges now, and the free to download TOAF AR app will bring your beer can to life.
House of Cans x Love Equals: Pride 2019
On Saturday 15th of June, Coal Drops Yard plays host to a party for all comers in the name of this year’s Pride in London. To honour the occasion, House of Cans has teamed up with local charity London Friend (@londonfriendlgbt) and artist Sylvia K (@sylviakdoodles) to bring you Love Equals, a purposely packaged Pale Ale brewed by our own London friends, Villages in Deptford.
The party runs from 2-8pm and features a live installation from artist and costume designer Jack Irving @JackIrvingStudio, DJ Sets from Sonic Yootha @sonicyootha, plus a House of Cans curated bar serving soft drinks and canned cocktails as well as the showpiece beer, £1 from each sale of which will go to the London Friend cause.
London Craft Week:
BUAISOU x House of Cans
Centred in the Tokushima prefecture, an area renowned for production of Awa Indigo, the dye masters at BUAISOU use a traditional technique called “Jigoku date” (‘producing hell’), mixing wood lye, bran and shell-ash, which then undergoes a fermentation process. https://www.buaisou-i.com/videos Widely regarded to be the most difficult dye to produce, Jigoku dying yields a deep and beautiful Indigo that, unlike other dyes, will not run.
From cultivation to product creation and development, BUAISOU work extensively in Japan and overseas, regularly running workshop and installations.
From 8-12th May as part of London Craft Week, and continuing throughout the month, BUAISOU present ‘Indigo Hands’, an exhibition and installation commissioned and hosted by Coal Drops Yard. Also commissioned by Coal Drops Yard, House of Cans have transposed one of BUAISOU’s featured flag designs to a London-brewed beer can. Called Indigo Hands itself, the can, like the install, celebrates the happy hazards and beautiful by-product of an age-old dying process….
The perks of bein’ regular
Have you noticed more and more breweries now are resisting any need to persist with a core product range?
There are a couple of schools of thought on the benefits, or otherwise, of a settled offer. Some consumers and creatures of habit object to the eschewing of one on the basis that if they happen upon a beer they really like, then there’s comfort in knowing it’s there to go back to. On the other side, there are those that enjoy blazing a trail of discovery and continuous exploration of product styles or variations.
For the record, we don’t really care either way. We like variety. We also appreciate consistency. Which is where I’m just not sure, for all there are some brilliant brewers out there right now, that a lack of a regular core range doesn’t sometimes serve as a disclaimer for industry chancers, and the fact certain of them doubt just how their stuff is going to turn out from one batch to the next. Be quite easy, I guess, in event a brew was looking unlikely to mirror the last, to chuck some dry Columbus in there and call it something else.
That said, some beers taste different to me from one day to the next, whether they’re a carbon copy of the last example or not.
Beer’s a bandwagon, though, littered with jumpers. See if you can spot them.
Collabs: keepin’ it beautifully simple
When people talk about collaborations as they very often do these days in the context of beer, they tend to be talking about between two or, in some cases more, breweries. Indeed, I read recently that no fewer than five of this country’s most fashionable, forward-thinking and, arguably, best beer makers - Deya, Verdant, Wylam, Cloudwater and Northern Monk, who run the event - had come together and collectively conceived of and brewed a brand new 7% Double Dry-Hopped IPA especially for this year’s Hop City festival in Leeds. So, that’s locals not only of Leeds, but of Falmouth, Cheltenham, Newcastle and Manchester, all repin’ the same recipe, all sticking their indubitably idiosyncratic oars in to create this single, smash-you-in-the-face, fragranced hop cocktail. Mad.
I mean, I’d not put it past them to have prepared an absolute banger of a beer. On paper it should work. I’ve had beers from each one of these breweries and they have, almost without exception, all been terrific. This is backed up by the scarcity of their stuff when it comes to trying to get hold of it from suppliers. To this day, however, I’ve never had a jointly brewed beer whereby the sum of the collaborated-on parts has been anything like as enjoyable or, for my pretty well-practiced part, as good as the individually brewed one. Flavours, feels – either it all gets confused or they cancel themselves out. Of course, I’ve considered whether perhaps it’s me, and the degree to which the prospect of high-profile producers teaming up raises expectations. But I’m just not convinced it isn’t more a question of too many cooks.
House of Cans collaborations are less complicated. We work with creators one at a time. We celebrate can art in its individual, inimitable right, and we do the same with the liquid content. Because, in respect of the brewers we’re talking about, it more than stands up on its own. We’re not saying it wouldn’t otherwise, either. You only need look at Left Handed Giant, Loka Polly, Stillwater Artisanal, Duration, Double Barrelled, to name a few we have stocked, to know that there’s already some great product being adorned with some extraordinary artwork. It’s not a new thing. But the talent and the tin there is to draw on can only enhance and elevate what’s inside the can to a more desirable plane. And we’re going to have some fun with that.
NB. Garage Brewery x Wylam ‘Trouble’ IPA was utterly banging….
Image courtesy of Deskgram #hopcity